AI search
Show up in the AI-generated answer at the top of Google, not just the links below it.
Starting from $499/month
Book a callWhat is ai search?
AI search optimization is the work of making your firm visible inside the AI-generated features search engines now show directly on the results page: Google's AI Overviews, featured snippets, the People Also Ask box, and voice assistant answers.
These features answer a searcher's question before they ever click a link. If your content is not structured in a way these features can extract and quote, you can rank well in the traditional results and still be invisible in the part of the page most people read first.
What's included?
- Structuring key pages so they can be pulled into AI Overviews and featured snippets
- FAQ and schema markup that search engines can extract directly into an answer box
- Content written in the question-and-answer format voice assistants read aloud
- Monitoring which of your pages are appearing in AI-generated search summaries
- Quarterly review of new AI search features as Google rolls them out
Who is this for?
Firms who want to appear in the AI-generated summary and answer boxes at the top of Google's results, not only in the traditional list of links beneath them.
Questions about ai search
Is AI search optimization the same as generative engine optimization?
No. AI search optimization targets features inside traditional search engines, such as Google's AI Overviews and featured snippets. Generative engine optimization targets separate conversational AI assistants like ChatGPT, Claude, and Perplexity. The two disciplines overlap in technique but target different platforms.
Can I control whether Google's AI Overview shows my content?
Not directly. Google decides what to include in an AI Overview. What you can control is whether your content is structured clearly enough, with a direct answer near the top of the page, to be a strong candidate for inclusion.
Does this replace regular SEO?
No. AI search optimization builds on the same technical and content foundation as law firm SEO. Firms with weak core SEO should expect to need that work first or alongside this service.
What does 'starting from $499 a month' cover?
The starting price covers the core AI search work described above for one practice area and market. Firms with multiple practice areas or a wider service area may need a larger scope, which we will quote directly.