Generative engine optimization
Be the firm ChatGPT and Perplexity actually recommend.
Starting from $499/month
Book a callWhat is generative engine optimization?
Generative engine optimization, sometimes called GEO, is the practice of making your firm more likely to be cited or recommended when someone asks a generative AI assistant, such as ChatGPT, Claude, or Perplexity, a question like "who is a good employment lawyer in" their city.
These assistants generate an answer instead of returning a list of links, and they draw on a mix of your website, structured data, and how your firm is described elsewhere online. If that information is thin, inconsistent, or hard for an AI crawler to parse, your firm is unlikely to be mentioned even if you rank well in traditional search.
What's included?
- An audit of how your firm currently appears (or does not appear) when we ask AI assistants relevant questions
- Restructuring key pages into clear, self-contained answers that generative engines can quote directly
- An llms.txt file and structured data that make your site easy for AI crawlers to read correctly
- Working to keep information about your firm consistent across the sources these tools draw from
- Periodic re-testing against ChatGPT, Perplexity, and similar tools to track whether your firm is being surfaced
Who is this for?
Firms who want to be the answer when a prospective client asks an AI assistant a question, instead of typing a traditional search query.
Questions about generative engine optimization
How do you know if my firm is being recommended by AI assistants?
We run a set of representative questions a prospective client might ask, for your practice area and location, against the major AI assistants, and record whether and how your firm is mentioned. That baseline is where the work starts.
Can you guarantee ChatGPT will recommend my firm?
No. No agency can guarantee a specific outcome from a system we do not control. What this service does is make your firm's information clear, consistent, and easy for these tools to cite accurately, which improves the odds without promising a guaranteed result.
Is this different from the AI search service?
Yes. AI search optimization targets features inside search engines like Google. Generative engine optimization targets standalone AI chat assistants. Firms often want both, but they are separate, distinct pieces of work.
Do I need a technical team to set up an llms.txt file?
No. We create and maintain the llms.txt file and related structured data as part of this service.
Ready to get started with generative engine optimization?
Book a short call to get your firm set up.
Book a call